I am excited to introduce my great friend and fellow author, LM Stull, the Queen of Marketing! Stull has made quite a reputation for herself online as a connector of people, promoter of others and, occasionally, drinker of wine.
This past summer I decided it was time. Time for what? To, you know, write my first novel and all. That’s all you need to do right? Write that puppy and sell millions of copies and then you get asked to go on the Today Show. Simple. Well, not so fast there, did you market yourself first? What? Market myself, oops, I forgot about that.
Start Now. Don’t wait until your book is out to start selling your writing. Whether your book is still a WIP or you are in the final stages of editing, start marketing now. But, how can I start marketing my book when it’s not even available? Well, keep on reading and I’ll tell you how!
Share, Share, Share. Show your followers and everyone else what your style is all about. Your novel doesn’t have to be complete to share, post catchy snippets. By doing this, you draw people into your style, get them interested. That is the key. You’d be amazed what sharing just a line here and there will do; it makes them feel like a part of your project. Make sure to post short stories, poems or even excerpts from your novel on your blog, it’s another great way to debut your writing. You can’t have fans unless you have something for people to be a fan of, so don’t hide your writing, share it!
Cross Promote. Sharing your mad writing skills isn’t everything when it comes to marketing either. Make sure you help promote your other writer friends. Believe me, they won’t forget and will return the favor. So, the next time you see your friend Joe’s blog, share it with your followers and help him get his message out there too.
Become a Specialist. Every writer is going to have a different specialty. For me it is connecting with people. I am a pretty social person, so I like helping others get together and network. I started a fellow writer’s group on my Facebook page and got an overwhelming response. A lot of folks would think that marketing for a writer is all about selling your own writing, but it’s also about all the different talents you bring to the table. Maybe you have great plotting or editing tips to share or maybe you want to host a contest on your blog. Be creative, start something that you are passionate about and will draw people in. It’s just another way for your name to be recognized.
Be EVERYWERE. One of my coworkers really summed it up when I showed her all the places where you could connect with me: “Oh my, you are everywhere!” That, my friends, is the key. Pepsi doesn’t just sell their products at 7-11, they are what? EVERYWHERE! Us writers need to do the same thing. Exposure really is important. You want people to know your name and what you are all about. They should see you as someone who is a great writer, but also someone who has knowledge to share. Don’t just stop at Twitter, get on Facebook, start your own website and blog, join LinkedIn, Goodreads and others. The more people see your name the more they are going to want to get to know you and your writing.
Be Consistent. Marketing is work. There, I said it. Not everything in life is easy and marketing, although fun, isn’t easy. When people start getting to know you, they are going to want to keep seeing you around; they might even wait anxiously for your next blog or tweet. The worst thing you can do is just vanish or be unpredictable. Remember to keep connected and be consistent. You plan out your writing, so why not do the same with marketing. Sit down and make a schedule for yourself.
Above all, remember to have fun and know that there are a lot of other writers out there to help you along the way.
Now, get yourself out there and start marketing!
Originally a Washington, DC native, L.M. Stull now resides in Southern Virginia. She has always been a creative person and studied classical piano and dance from a young age.
During the day you will find her chained to a desk at a law firm. Yes, she works for lawyers. Now you understand why she writes about creatures . . . Boom! At night she channels her inner creative monster and writes (sorry, she doesn’t turn into a werewolf or anything).
Her debut paranormal romance novel, Memoirs of a Monkey, is scheduled to be released Spring 2011:
When she’s not writing or feverishly taking orders from attorneys, she laces up and runs (and sometimes drinks wine…yeah, okay maybe more than sometimes).
There are several ways you can go about stalking her on the web if your little heart so desires: Twitter, Facebook, Goodreads (Hint: she’ll totally think you’re awesome if you add her upcoming books to your to-read pile) and of course her really cool Website. She also runs the Fellow Writer’s group on Facebook.